Claudia de Wet

Data Analysis and Business Performance

• Analyse customer, transactional and loyalty data to uncover trends, commercial opportunities and areas for growth.
• Evaluate marketing and customer-reward campaigns through ROI, engagement and store-level performance analysis.
• Transform complex data into clear insights and commercially relevant recommendations.
• Prepare strategic reports that support management and executive decision-making.
• Identify opportunities to improve campaign performance, customer engagement and business processes.
• Use SQL and analytical tools to extract, structure and interpret large datasets.
• Combine detailed analysis with a broader understanding of customer behaviour and commercial performance.

Software Development and Digital Experience

• Contribute to software development projects and the implementation of digital solutions.
• Assist with building, testing and improving websites and digital platforms.
• Apply UX and UI design principles to create digital experiences that are clear, intuitive and visually considered.
• Identify usability challenges and recommend practical improvements.
• Work across technical and business teams to translate operational needs into functional solutions.
• Test new features and functionality and provide feedback to improve performance and the overall user experience.

Company Events and Experiences

• Serve as the company’s primary coordinator for internal events and annual year-end functions.
• Conceptualise and plan events that reflect the company’s culture and create memorable experiences for employees and guests.
• Manage venues, suppliers, activities, guest communication and event logistics.
• Coordinate the event process from initial concept and budgeting through to final execution.
• Bring together creative vision, attention to detail and practical project management.
• Create welcoming occasions that strengthen relationships and bring people together.

Collaboration and Initiative

• Collaborate with stakeholders across different areas of the business to solve problems and support new initiatives.
• Adapt easily between analytical, technical, creative and people-focused responsibilities.
• Take ownership of projects and guide them from the initial idea through to successful implementation.

• Conceptualise and coordinate cultural events that celebrate French language, film, art and culture.
• Develop event ideas that promote the organisation while creating meaningful experiences for its community.
• Manage the Alliance Française’s social media presence and create engaging, visually considered content.
• Coordinate film screenings, cultural gatherings and community events from the initial concept through to execution.
• Build relationships with students, members, artists, collaborators and the broader cultural community.
• Promote the Alliance Française, its courses and its cultural programmes through creative communication.
• Create warm and welcoming environments that encourage people to connect and participate.
• Bring together creative vision, practical coordination and community engagement.

• Supported the church and its community programmes through an internship and volunteer role.
• Assisted with community engagement and ministry events.
• Developed interpersonal, communication and relationship-building skills within a community-focused environment.
• Used this period for personal development, travel and the initial exploration of postgraduate studies.